Martinelli’s takes pride not only in our product, but also in the people who keep the wheels turning within the company. Our employees keep the apples pressed, bottles filled, and the deliveries moving, and it’s been that way since the beginning. Even though the company has scaled up from small Ford delivery trucks to international carriers, this philosophy continues on today. In anticipation of our upcoming 150th anniversary celebrations, we decided to restore one of the original 1930’s Martinelli’s delivery trucks that kept the business up and running during the Great Depression.
The Truck’s History & Driver
Due to the times the company later needed to expand the fleet, and the only delivery truck from the 1930s left in the company’s possession is a 1932 Ford Model B flatbed. The man behind its wheel was the faithful employee, Fred Hillman. Based on company records and information provided by his family, we know he worked as a salesman for Martinelli’s for at least 30 years, delivering bottles, transporting apples, and taking it to fairs and exhibitions — switching out the delivery stakes on back with a large, parade-worthy replica of the iconic Martinelli’s jug.
The Restoration Project
With its time as a work truck done and its restoration almost complete, it will now be 100% dedicated to appearing in parades, fairs, and other special events. It already has a new engine, a fresh coat of red paint, and a new design in the works for the truck bed. Plans for the bed include side panels that open like shutters and hold ice cold juice and sparkling cider to share with guests, friends and patrons thirsty for some refreshment.
The Future Celebrations
With one of our most exciting historical possessions soon to be back on the road, Martinelli’s hopes to bring back a bit of history and a lot of celebration to share with our community and all those who helped Martinelli’s reach its 150th anniversary.
As we celebrate the past, we cheers to the future!