Watsonville, CA, April 2, 2019 – Just in time for spring and summer celebrations, Martinelli’s adds a new product to its family of Gold Medal premium sparkling ciders and apple juices, Sparkling Blush. Like all Martinelli’s products, Sparkling Blush is 100% juice made from U.S. grown fresh apples with a splash of raspberry to give it a crisp taste and beautiful pink color.
“Martinelli’s is America’s favorite brand of Sparkling Cider and is a perennial favorite for friends and family gatherings. Given the growing popularity of rosé wine and champagne, our new Sparkling Blush is a natural line extension,” explained Gun Ruder, President of S. Martinelli & Company. “With increased interest in ‘mindful drinking,’ more people are looking for non-alcoholic options to celebrate occasions like graduations, baby showers, weddings and birthdays. Martinelli’s wants to help people celebrate these special moments, like it has for the last 150 years.”
Martinelli’s Sparkling Blush is currently being introduced nationwide and should be available in most major retailers this year. Its light refreshing flavor, beautiful pink color and sophisticated vintage packaging have received rave reviews from consumers and retailers.
About S. Martinelli & Company
Family-owned and operated S. Martinelli & Company has been producing Gold Medal premium quality sparkling cider and apple juice for over 150 years in Watsonville, California. Martinelli’s products are 100% juice, made from U.S. grown fresh apples and contain no added sweeteners or chemical preservatives. Its apple-shaped and champagne style glass bottles are iconic hallmarks of the brand. The company is led by fourth generation family member and CEO, John Martinelli.