MG Timeline

  • 2020

    Martinelli’s takes TikTok (link here) by storm as the 10 oz PET Apple Juice bottle goes viral. Consumers discover that biting into the plastic bottle sounds like biting into a real apple. Read More
  • 2019

    Martinelli’s adds a new product to its Gold Medal portfolio, Sparkling Blush. The newest addition of non-alcoholic sparkling cider is 100% juice made from U.S. grown fresh apples with a splash of raspberry to give it a crisp taste and beautiful pink color. Read More
  • 2018

    To commemorate its 150th anniversary, the company also introduces 1868 Hard Cider. This crisp and refreshing alcohol based hard cider was named in recognition of the year the company was founded and celebrates the original product type made by Martinelli’s. Read More
  • 2018

    Martinelli’s celebrates its 150th anniversary, launching a special edition Sparkling Cider and restoring a 1932 Model B Ford delivery truck that remains on display in Watsonville. Read More
  • 2016

    S. Martinelli & Company plants their first company-owned apple orchards in response to growing demand of flavorful, Martinelli’s brand organic blends. Read More
  • 2015

    S. Martinelli & Company opens a company store on Harvest Drive, offering a tasting bar and company history museum to visitors. Read More
  • 2014

    Gun Ruder joins S. Martinelli & Company as Vice President and CFO. Read More
  • 2014

    Martinelli’s moves its growing sales team to a third office building within the newly acquired Bird’s Eye Frozen Foods plant on Harvest. Read More